RESPONSIBLE BARTENDING PT.2

Hello again... for those of you who don't know, my name is Kyndra Vorster and I hate waste!


Firstly if you and your bar have now gone plastic straw free please let us know so we can tell Santa to take you off of the naughty list! If you haven't then I am pointing my finger at you... can you feel it? I'm doing it right now. 

So. This week is going to take a slight turn. We were going to give another lecture on how wasteful we are and don't worry we'll get back to that, however, we found some interesting information out recently and wanted to share it with you lovely people. 
We have been in touch with a hospitality consultant whose company analyses customer feedback to help businesses grow, find their USP and reduce brand gap. 

His recent feedback results showed that great customer service is no longer a high priority. 

In fact public perception of environmental issues are at an all time high and ranked secondary to cleanliness.

Now we're not saying customer service is no longer key, in fact quite the opposite! I'm sure we can all agree that good customer service can rescue poor food or drink but poor customer service can ruin great food or drink. However, good customer service is now seen as a given and expected in the hospitality industry as quite frankly what would we be without it? Yodel? (If you know you know) 

After being told this we went on to do our own research and found studies, information and articles to support this (controversial?) information.

As we are finding out more and more about our need to be environmentally responsible so are our customers. It is therefore becoming ever more prevalent that we understand our footprint, accept Corporate Social Responsibility and do what we can to act upon it. 

An Edelman study has shown that as consumers are becoming more environmentally aware in their own homes, recycling where possible (sometimes getting fined if they don't), using low energy lightbulbs, installing electricity readers etc there is now an expectation that businesses have similar environmental and social policies in place. Consumers are choosing products and companies that are aware of their environmental impact and actively advertise what they are doing to help. In fact 70% of consumers from over nine countries in a study showed we as consumers are willing to pay more for a brand that showed conscious environmental responsibility and supported a good cause. It also showed that there was increased trust and loyalty by customers in the brand. After all, isn't trust and loyalty what we all rely on? 

STEPS TO SUCCESS

Achievability
    ⁃    Its all good talking about it but sometimes doing it can be harder than we think. Ensure that any polices you implement are doable, manageable and achievable. 

Communication
    ⁃    Whether through social media, PR and press, menu cards, A Boards or general chats with customers, make sure where possible your guest knows about what you're doing be it big or small, abandoning straws or composting your fruit waste, as mentioned this is all proven to increase trust and loyalty in your brand. 

Involvment
    ⁃    Communicating policies with guests will help get them involved however, having all your staff onboard with ideas always makes things easier. According to Ignite Hospitality, a recent study carried out by London Met University found that 60% of staff interviewed would like to be more involved in Sustainable Policies. Maybe ask your staff about their views and ideas?

Moral Code
    ⁃    Imagine any and all waste you threw away in one day followed you around like that smell after you've had McDonald's for lunch. You couldn't ignore it for long, it comes down to this;     We all live here and it’s high time we stop telling ourselves it's some else's job, it's someone else's issue and started taking responsibility for our own actions.

NIKE
    ⁃    Just do it! EU legislation is on its way and it won’t be long before your business is forced – by law – to meet high environmental standards so you may aswell start now! 

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Responsible Bartending PT.1

Hi Readers!

Welcome to what we hope to be the first in a series going out to you guys if we can remember to finish on time...

We're here to talk to you about the "new cool kid on the block" that is sustainability and responsible bartending.

Research has shown that the hospitality industry is one of most wasteful and least environmentally and socially conscious sectors across the globe (next to oil and textiles.) Of course we are not blaming you guys we are all after all just doing our job, however our aim here is to help you to help your customers understand and make better decisions with small changes (and hopefully save you guys a few quid too in the long run!) 

As you may or may not have seen or heard, we at Smultronstalle have been pretty vocal about our dislike (hate) towards plastic straws and their complete uselessness and after starting our #PlasticSucks campaign, have been overwhelmed by the response so massive thank you and congratulations to everyone whose come on board with that!! 

If you're still unsure here's a few small steps you could implement in your workplace that have worked for others:

1. Remove the bar caddy from the bar top. Still stops the muscle memory of automatically adding two straws to every drink you serve

2. Only give out straws when requested by guests (or with crushed ice drinks)

3. Replace plastics with more environmentally friendly alternatives

Costing alternatives into the price of the drink is possible (contact us for information about this) but Paper, Bamboo, Pasta, Glass, Dishwasher safe reusable plastics are just some of the possibilities.

Using these 3 simple steps we have encouraged over 16 bars in and around the city to go plastic free! Recently we have been informed that one of them has taken their usage from between 2000-2500 straws PER WEEK down to less than 100 (average 78 per week actually)

For those of you who are stillstood there thinking what's the big deal? It's just a lIttle bit of plastic...What difference does that really make? Here is a couple of things for you to think about:

Originally designed to help reduce the spread of polio, Plastic straws have recently been described as the ultimate in human wastefulness with the average life span of 20 minutes about the same as that toy in your Christmas cracker. Straws have now become the biggest contributing factor about 60-80% of all plastics pulled out of the ocean daily, with America alone disposing of enough plastic straws DAILY to out weigh 1000 cars. If that hasn't got you thinking the average Mini Cooper weighs in at 2535 pounds. That's just one. 

Straws can not be recycled. That means that every single straw you have ever given out, every single straw you have ever used and every single straw that has ever been produced STILL exists on our planet and will outlive you, your great grandkids and their great grandkids. 

Because frankly no one wants to or has time to sort through the bins during service to find something that has been in a strangers mouth meaning that most councils will refuse to recycle ANYTHING from ANY commercial business as a result. 

Trying to break down plastic straws produces harmful toxins meaning we breath it in. In order to combat this plastics are taken to land fill or end up in our oceans where marine life eat them. Fish and chips anyone? 

By 2020 there will be more plastics in our ocean than fish. Definitely NOT one for the instagram. 

For all of you left saying "oh but paper straws are soo uncool" "what if blah blah excuse" you don't have to listen to us but why don't you #StopSucking (no seriously it's a thing) and see what the rest of the world has to say.

However this is just the tip of the iceberg it's the small changes that you make today which could have a large impact on tomorrow and future generations to follow.

Remember. Plastic is for life; Not just for your drink.

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